"New Method Reveals How Home Service Based Businesses Get More Emergency Leads, Qualifications, And Follow Up..."
without dealing with low ticket fixes, unqualified cases, or free "give me your best price" tire kickers ever again
Ash Rahman
From The Desk Of Ash Rahman
Dear Friend,
If you are a Home Service Pro looking to grow, this is the most important letter you'll read today.
I'll show you why in a minute.
Please understand my results I'm sharing with you are not typical. I’m not implying you’ll duplicate them (or do anything for that matter).
I have the benefit of practicing marketing, consulting, and advertising (pre and post covid) over the years, and have an established following as a result.
The average home service operator who listens to any “how to” information gets little to no results. I’m using these references for example purposes only.
Your results will vary and depend on many factors …including but not limited to your background, market, experience, and work ethic.
All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT CONTINUE.
With that said … let me jump right in and show you…
The (Worst?) Status Quo For The Underserved
Service Industry
Content and Personal Brand Building Agencies, Churn and Burn Lead Generation Agencies, Appointment Setting AKA "No Show" Agencies...They'd like to say they got your back.
They'll shout from the rooftops that you'll get hundreds of appointments & hundreds of thousands in guaranteed revenue...
It's all smoke and mirrors and they say they GUARANTEE their results
But honestly....I don't see how.
I mean maybe they do.
Maybe all the stories I've heard are wrong. But look, I did my research. I opened up the laptop and started using my good ol' friend Google.
I spent months researching all of this.
I even spoke with dozens of real life locksmiths on the phone...
Big and Small Owner/Operators and multi location franchises.
Here's what I found from dozens of hours of interviews
HIGH VOLUME LOW QUALITY LEADS- Agencies advertise for quantity rather than quality and that just brings in people that cant afford your repair service. And then you've got to deal with that conversation with a future client that is already frustrated and confused and try to pitch them your services.
LOW PRICE POINT SPECIALS - Now your advertising a paid offer hoping you'll build a book of business but you and I both know making Low Price Point Deals isn't worth your time & now you've got to upsell hard trying to make a buck to pay for your bills, staff, and taxes.
AUTOMATIC APPOINTMENT SETTING - Agencies will use automatic text messaging and calendars to schedule people who aren't qualified, remind them a million times to show up and when you try to call them, magically they turn into 'no pick up no show ghosts.'
ZERO QUALIFICATION - Even if the agencies do call back the leads, they'll spend 30 seconds on the phone with the only goal of booking them on the calendar. Not qualifying them, not seeing if they have finances set aside, and zero discussion about credit, money, or co-signers. And that means your going to be selling to someone that cant buy.
It makes me think there's room for a change.
For something better.
And look I'm not saying Im the holy saint of "Service Based Calls Kingdom.'
All I'm saying is If I can change an industry for a better, I'm game.
The Huge Opportunity
This new method is dramatically different from anything you've ever experienced because this is more of a 'step by step' guide to getting real life human beings raising their hand and saying 'Yes I know it costs money. Lets talk about me getting a home service from you,'
The reason why this is 100% different than what you've tried before is because there's no advertising for quantity, leads know the price points before signing up, and they go through an interactive qualification process before landing directly in your calendar.
Honestly, it just blows the competing services out of the water.
No having to deal with tons of low quality volume that saw a great ad.
No low ticket people that saw a special and can't afford your higher tier services.
No having the 'follow up' fall through the cracks because you or your front desk was too busy taking care of your current clients.
And all it takes it about 20 minutes to know if it can do the same for you.
And you'll immediately "get" the entire methodology I personally used to create some of the most successful home service campaigns.
Here's just a fraction of what's inside and what it might mean for your business:
NO LOW TICKET SPECIALS & NO ADVERTISING FOR VOLUME
Say goodbye to the cheap specials that everyone talks about and everyone has already seen.
& say goodbye to advertising for low quality volume.
Not here, not now, not ever.
You and I both know they 'work' but when they work you have to work harder than ever before to appoint them, pitch them, and upsell them.
Don't you hate that?
Me too.
DESIRE, CAPACITY, and TIMING
Every single lead gets qualified before getting sent to your front desk for a next step.
Called back by OUR staff (not yours) and WE talk to them (not you).
That means we drag them through the coals asking the hard questions that would be difficult for your staff to do.
Questions like..
When are you looking to make a purchasing decision?
On a scale of 0-10, how serious are you?
Do you have finances set aside for this procedure?
What is your problem?
Are you open for a same day or next day appointment?
That way your only dealing with people that know it costs money, and want to come in quickly.
And if they don't qualify, we don't move them forward.
STRAIGHT TO YOUR FRONT DESK COORDINATOR
Every morning your front desk coordinator can walk into your office and have 3, 5, and even 10 people interested in your home services.
Each answering the questions about capacity to pay, seriousness, and knowing the price before they come in.
The leads are yours, exclusive to you, and will never be sent to another home service business.
WHO THIS ISN'T FOR
We're super selective on the types of businesses we work with. We only want to work with businesses that...
Want to grow - If your 100% ok with just having a handful of home service clients, having your routine, and just want to get by, thats 100% ok with me. But don't schedule a time to talk.
Know they have to invest in marketing - If you've grown your business this far by word of mouth only, I'm super happy for you. Turns out word of mouth is free but I've got a team to pay and the bank doesn't take 'word of mouth.' This program will cost money.
Aren't spending their mortgage money on marketing - Ain't nothing free in this world. Just like it costs money for supplies, so does this program. But if you're spending your last dollar, your mortgage, or your vacay money on this program, I don't want to be the guy taking it from you.
Now that you know that, if you've read this far you might be a dream client of mine.
And hey, if you keep reading I might be a dream agency for you.
If you want a marketing agency (thats what we are after all), to get you more at bats and more chances to earn more business...
Maybe its worth spending 5 minutes on the phone and seeing if it makes sense to take a next step.
HOW DOES THIS WORK & HOW MUCH DO YOU CHARGE?
This is how we run shop.
First off, we charge $899 a month with a 4 month agreement. If you want a shorter timeframe, we charge you more.
OUR PAGE - We run ads to our facebook page we build out. We do this so leads are routed directly to our staff. Its a super fast option. This also helps prevent your competition from stealing your competitive advantage.
PAID OFFER - We only advertise emergency home services. And we don't advertise "free offers", instead we advertise how much your services Cost. Cost, 50% Down, or Financing. Those 3 Ads. That's it.
QUALIFICATIONS & NOTIFICATIONS- The leads sign up and get taken through an automatic questionnaire. When they get to the end my team gets a notification with their information and answers.
Out of 10 leads, about 2-3 are good enough to be transferred to you and you will receive a receipt of transfer. And from there, 1 ends up becoming a real honest dollar driven conversation.
TIME IS OF THE ESSENCE
Here's why.
I'm not a huge agency with dozens or hundreds of employees. Its just me and two other people in a home office (not kidding, I'll show ya).
We can't take on dozens of clients at a time and make sure they are taken care of.
In fact, that's not how I want to run my business.
I only want to work with a few devoted, excited, and motivated clients.
Just like you.
We only have so many spots available. Once those are gone, thats it.
Once we're filled up and we won't open a new spot.
Want To Review The Program, How It Works, How Much it Costs, And How You Can Get Started?
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